Attendees at Clickatell’s Connect Interact and Transact (CIT) annual event in November heard how chat commerce can assist companies, especially banks, connect with customers who are increasingly demanding a new way of engagement and shifting their trust from traditional organisations to startups.

The event, which is normally hosted in Lagos for Clickatell’s Nigerian and other African customers and partners, was hosted virtually this year and chaired by Hannes van Rensburg, Clickatell’s Chief Commercial Officer.

He introduced the speakers by positioning the importance of digital engagement in a pandemic challenged world.

“Covid-19 has changed customers’ buying behaviour and how they interact with brands. For…

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