Home Ec-news Encyclopaedia Britannica Online Signs With Open Market
Open Market Inc. said Encyclopaedia Britannica Online has licensed Open Market’s Internet commerce software, Transact, and its catalog software, LiveCommerce.
“We initially selected Transact and LiveCommerce to improve the shopping and buying experience for customers who visit our online store,” said Patricia Ginnis, director of e-commerce for Encyclopaedia Britannica Inc. “But as we look to the future, we’re also pleased to know that the Open Market solution supports subscriptions, the sale of physical goods and digital products, and micro-transactions–forms of commerce we either…
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