Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media, that connecting has been made much easier.

Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.

A picture is worth a thousand words — as the old saying goes — and if you add a simple caption it adds even more possibility. Or, if pictures don’t suffice, businesses can create videos, opening up a world of opportunity to connect with customers with how-to videos, demonstrations, or other creative…

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