With more than 500 million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.

While Gen-Z has flocked to the app, brands like Chipotle and The Washington Post are also starting to experiment with TikTok’s video marketing opportunities.

The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.

However, if you’re a marketer that’s never used a niche social platform before, TikTok can…

Continue lendo em https://blog.hubspot.com/marketing/how-to-use-tiktok

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