Kim Kyeong-hoon, a merchant in the underground shopping area of Bupyeong Station, Incheon, sells jeans through a live commerce show. [SCREEN CAPTURE]

 
The online shopping boom has become a major source of income for large retailers and department stores. But the internet isn’t just for the big players, and the hard-hit owners of small independent stores are also jumping online.
 
Kim Kyeong-hoon has been running a small jean store in the underground shopping area…

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