It takes a lot to succeed in sales. You need empathy, grit, and drive. You need to know your customers intimately. You need to resiliently bounce back from rejection. You need to know when to talk and when to shut up. And then, there are sales tools…
The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! Don’t make it more difficult than it already is.
There’s no need to be doing manual tasks anymore like following up on cold emails one by one. So if technology improves your process,…
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