So you’ve launched your brand-new, all-singing, all-dancing online shop, but you are wondering how to promote it? We tell all in our practical, step-by-step guide.
1. Content Marketing
Content marketing is the process of producing blog articles, videos, photos, infographics, or any other form of ‘content’ that appeals to your target audience, with the aim of attracting visitors to your website.
How it works
Imagine you sell handbags. It’s coming up to the holiday season, so you write a blog post titled ‘The perfect outfit for the office Christmas party’.
In the article you list a dress, jacket, shoes and, crucially, one of your own…