Soft Goat is a rapidly growing DNVB selling high quality cashmere garments online. The company was founded by the two friends Stephanie Bergström and Erik Magnuson who both had a sweet spot for cashmere shirts. They loved the material but found the available brands on the market to be well overpriced. With e‑commerce on the rise, they figured there had to be a way to challenge the industry and cut costs in the supply chain with a digital‑first, Direct‑to‑Consumer approach. One month later Soft Goat was officially founded as a pure online player with traditional fashion brand values – and…

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