We Are Frank co-founder and strategy director Jia Yoong Lee.
In 2019, the global beauty industry was worth a whopping $740 billion with projected year-on-year growth of 4.6%.
But the world has changed a lot in a year.
With the shift to remote working and living, and many people experiencing a fluctuation in income, consumers are rethinking the way they prioritise their purchases.
Here, I explore the top five beauty trends motivating consumers, and what brands should be doing to build brand equity and drive growth.
1. Eco-conscious beauty
- A Harper’s BAZAAR UK…
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