Live Shopping: Five trends shaping the future of beauty, and how brands can tap into them

We Are Frank co-founder and strategy director Jia Yoong Lee.

In 2019, the global beauty industry was worth a whopping $740 billion with projected year-on-year growth of 4.6%.

But the world has changed a lot in a year.

With the shift to remote working and living, and many people experiencing a fluctuation in income, consumers are rethinking the way they prioritise their purchases.

Here, I explore the top five beauty trends motivating consumers, and what brands should be doing to build brand equity and drive growth.

1. Eco-conscious beauty

  • A Harper’s BAZAAR UK…

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