Live Shopping: Livestreams on Taobao Live earn RMB 20 billion in sales on Singles Day · TechNode

(Image credit: TechNode/Emma Lee)

(Image credit: TechNode)

Taobao Live, the live-streaming unit of e-commerce giant Alibaba, recorded sales of RMB 20 billion ($2.85 billion) during the Singles Day shopping event held on Nov. 11, accounting for around 7.5% of the group’s overall RMB 268.4 billion in sales.

Why it matters: The spike in sales from livestream e-commerce during China’s biggest online shopping festival highlights the rise of content-driven e-commerce in the country.

  • Alibaba’s Taobao generated more than RMB…

Continue lendo em https://technode.com/2019/11/13/livestreams-on-taobao-live-earn-rmb-20-billion-in-sales-on-singles-day/

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