By Mike Cavanaugh, EVP, MAX Digital and Tim Porter, Customer Care Director, Zimbrick Automotive
Have you been wanting to slap that buy now button on your site? We get it. It feels great to be able to check the box, but if you want your dealership to truly serve the needs of you customers now, today. That’s not what you need. At least not first. While retail automotive is moving towards digital and the coronavirus outbreak has given it a mighty push. Ecommerce today just isn’t nearly as big as you would think.
However, the influence online shopping has had including expectations of transparency…
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