Consumers’ preferences are shifting — driven by mobile and social technologies — and they are demanding more from retailers than ever before. These characteristics have far-reaching impacts on our shopping habits, preferences, and relationships.
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Lookig at these relationships, Redwood City, Calif.-based social commerce platform Poshmark has released first-ever report on the phenomenon of social commerce.
The report was created to better understand the power of a true social commerce platform — beyond buy buttons and plug-ins — detailing how a peer-to-peer model of commerce can solve real retail problems.
Two out of five…
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