Shopify merchants can now create targeted marketing campaigns and see how they perform on TikTok without leaving the commerce platform as part of a new partnership, the two companies announced today.

“As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms,” TikTok ad sales chief Blake Chandlee said.

Shopify’s vp of product, Satish Kanwar, said that the partnership with TikTok is welcome news ahead of the holiday shopping season. He said in a statement that the TikTok channel lets merchants create and connect their TikTok for Business account and deploy in-feed shoppable…

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