A few weeks ago, I announced the pre-launch of my new retail business, Box The Party. As the landing page says, I want to help people eliminate Pinterest party fails and create Instagrammable everyday celebrations at home. This is a concept I started contemplating when I led Nordstrom Weddings several years ago and a problem that resurfaced for me when I planned a party last year.
Box The Party will be a platform for people to find party ideas and easily buy the whole party in a box. This solves the challenge of having a vision – from Pinterest…
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