Severely affected by thepandemic, small businesses scampered to go digital as lockdown and physical distancing norms became prevalent. Millions of brick and mortar businesses andkiranashops pivoted to online marketplaces, with some enlisting among large players such as Amazon, Flipkart and Snapdeal, while many others created an independent digital identity. Tapping into this lucrative opportunity,Shopmatic, the Singapore-based startup which builds e-commerce stores forSMEs, found its golden moment.

The company, which opened its presence in India five years ago, expanded its offerings to kirana stores in May as food and grocery topped the buying chart…

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