Live commerce app Grip (Courtesy of Grip)

South Korea-based live commerce app Grip saw its cumulative transaction amount surpass 24 billion won ($22.2 million), just two years after its inception, the company said on Jan. 4.

Launched in February 2019, Grip is the country’s first live commerce app that offers real-time communication between sellers and buyers.

The platform’s transaction amount rose sharply last year, riding on the flourishing contactless economy which drove small business owners and companies to venture into livestreaming services to sell their products.

Last month, Grip rolled out a new segment, Time Deal, which raised around 180 million won…

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