Consumers’ preferences are shifting — driven by mobile and social technologies — and they are demanding more from retailers than ever before. These characteristics have far-reaching impacts on our shopping habits, preferences, and relationships.

Also: These 8 e-commerce giants are redefining retail TechRepublic

Lookig at these relationships, Redwood City, Calif.-based social commerce platform Poshmark has released first-ever report on the phenomenon of social commerce.

The report was created to better understand the power of a true social commerce platform — beyond buy buttons and plug-ins — detailing how a peer-to-peer model of commerce can solve real retail problems.

Two out of five…

Continue lendo em https://www.zdnet.com/article/e-commerce-can-not-deliver-what-consumers-want-but-social-commerce-can/

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