Those who think that ecommerce in India is now a high-stake two-horse race between Amazon and Flipkart may have missed a new player coming up fast from the shadows. A recent clutch of investments from some of India’s wiliest venture capital firms such as Sequoia, Accel, Matrix and Kalaari have shown that social commerce, a concept that meshes social media and ecommerce, is already changing the way people shop.

If you live in one of India’s five metros, you may not even have heard of names like GlowRoad, Meesho, Shop101, BulBul, DealShare and Mall91. But…

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