In June 2020, Paystack launched Paystack commerce and became the latest company in the fintech space to roll out a social commerce product in the last six months. Flutterwave joined the party in May.
Both companies caught the headlines. But a smaller player in the e-commerce space, Seller has not registered a blip on the radar. Seller is an e-commerce product created by a little known marketing technology company, Mercurie.
Their proposition sounds the same as what the other players offer: a virtual store for small and medium businesses (SMBs) that has payment integration and shipping tacked on.
But Seller’s engineering…
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