Social Commerce: Seller is the little known player taking on Flutterwave and Paystack for social commerce

In June 2020, Paystack launched Paystack commerce and became the latest company in the fintech space to roll out a social commerce product in the last six months. Flutterwave joined the party in May. 

Both companies caught the headlines. But a smaller player in the e-commerce space, Seller has not registered a blip on the radar. Seller is an e-commerce product created by a little known marketing technology company, Mercurie.

Their proposition sounds the same as what the other players offer: a virtual store for small and medium businesses (SMBs) that has payment integration and shipping tacked on. 

But Seller’s engineering…

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