While the COVID-19 pandemic has thrown business as we know it into disarray, it has equally enabled agile and nimble e-businesses to kick into competitive gear. For retail brands, one of the seminal opportunities up for grabs as a consequence of an increasingly connected digital lifestyle is Social Commerce, an innovative concept that, true to its name, marries two highly popular daily habits of the modern consumer internet user — social media and e-commerce.

In basic terms, Social Commerce is internet commerce that enables users to shop while leveraging the power of social networks. Consider a simplified…

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