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• Chapters Table of contents (14 chapters)
• About About this book

1. Front Matter

   Pages i-xxi

2. The Historical Development of Social Commerce

   Nina Bürklin, Claudia E. Henninger, Rosy Boardman

   Pages 1-16

3. Social Media’s Evolution in S-commerce

   Claudia E. Henninger, Nina Bürklin, Christopher J. Parker

   Pages 17-41

4. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China

   Yao Yao, Rosy Boardman, Delia Vazquez

   Pages 43-58

…

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