Social commerce—the use of social networks to send traffic to e-commerce sites and, ultimately, drive e-commerce purchases—is having its moment.
Exactly how fast is social commerce growing? Are certain demographics engaging more heavily? Which platforms are best positioned to capitalize on this trend? How is it likely to evolve?
Recently, eMarketer tackled these questions in an in-depth report. As part of their analysis, the researchers looked at data from a wide range of sources and interviewed industry experts.
Here are five key findings from the research that marketers need to know:
How fast is social commerce growing? What share of referral traffic is…
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