Live Commerce: TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads – TechCrunch

TikTok is announcing to advertisers that it’s open for business. The company is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.

Brand Takeovers are the three to five-second ads that can be…

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