Social media platforms continue to be a leader in driving product discovery for brands.
30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter, or Snapchat – either through organic or paid efforts.
With the introduction of Facebook and Instagram Shops, social commerce has been a hot topic as of late.
But what exactly is it?
What Is Social Commerce?
By definition, social commerce is the use of social networks like Facebook, Snapchat, Pinterest, and others in the context of facilitating ecommerce transactions.
Social commerce can include the ability to…
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