Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area.

There is a common belief that social commerce is just about promoting a product or services on popular social media networks and implementing social interaction features on e-commerce website (such as like, tweet or share buttons, social login,social comment system etc.). But social commerce is much more than that.

Majority of  e-marketing experts consider social commerce…

Continue lendo em

Previous post Live Commerce: O estranho mundo do TikTok, a app que fascina os adolescentes
Next post Transmissão ao Vivo: Brasil registra 85 assassinatos de candidatos em 2020, diz pesquisa | Eleições 2020