Reality check: selling on social media isn’t taboo.
Although brands and retailers once tiptoed around sales messages directed toward their followers, today consumers embrace social commerce with open arms.
New data from Avionos shows more than half of all consumers have already made purchases directly from social media. Meanwhile, product-related posts represent the most popular type of social content in terms of shares and engagement.
Social commerce isn’t as simple as hitting your followers with offer after offer. In fact, some of the most effective ways to encourage your followers to buy is by going beyond social media itself.
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