Washington [US], September 29 (ANI): Social media has emerged beyond just a networking tool but it has also become a platform for the Direct to Consumer (D2C) segment and the key drivers enabling Social Commerce in India.
There are nearly 200 million active social media users in India currently, and the number is expected to grow to around 370 million by 2022. Categories such as fashion, consumer healthcare, baby products, food and beverage industry, financial services, beauty, personal care, and women care are gaining prominence on social networking sites.
In India, social media platforms are an important part of…

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