As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens

For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue.

With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences.

Over the same period, social media has…

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