Screen shots of items being sold by social commerce merchants in Qatar.

Social commerce, which only five years ago was a relatively nascent concept in Qatar, is now growing at the same pace as the country’s booming e-commerce industry, and is now estimated to be worth $22m, an industry expert has said yesterday. 

Everyday, the number of merchants selling items through Facebook, Instagram, Watsapp, and other social media platforms is increasing. And the number of social commerce merchants is expected to further increase with the upcoming World Cup 2022, which will be…

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