Each step someone takes in your buying process increases the risk of them abandoning their purchase.

Every click. Every page load. Every mouse scroll. They all provide opportunities for shoppers to simply bail on us.

But social commerce is providing a solution. Making it even easier for customers to interact with your brand and make a purchase.

And the data backs it up too:

  • 60% of people say they discover new products on Instagram.
  • The top 500 retailers earned $6.5 billion from social shopping in 2017, up 24% on the year before.
  • Online stores with a good social media presence reap…

Continue lendo em https://www.veeqo.com/blog/social-commerce-2019

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