What is social commerce? Social commerce is defined as a way to incorporate social media into the eCommerce shopping during to give shoppers real customer recommendations, visual created by real users, and social proof when making purchase decisions.
The recent explosion of social commerce is a stark reminder that shopping has always been a social experience.
And given the wealth of opportunities brands have to score sales today, social feeds are quickly becoming the modern-day trip to the mall.
Just as shoppers want to share and show off their purchases, ecommerce brands are expected to provide…
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