China’s social commerce sales hit US$672 billion in 2016 and continue upward momentum
An increasing amount of people are hopping online not just for information, but for social interaction. According to a study by Hootsuite and We Are Social, global social media usage increased 13% in 2017 alone.
With those numbers, social media applications and the retailers they advertise seem to have a captive audience – but the amount of purchases made via social media apps is the West doesn’t reflect this. According to a Pew Research study, roughly half of Americans have made a purchase using their mobile device, and only…
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