Social Commerce: Social Commerce For Retail: What Is It and 3 Examples of Retailers Doing it Well

As ecommerce has grown over the last decade or so, it’s also evolved, changed shape, and spawned numerous offshoots. One of those offshoots of the big ecommerce revolution is social commerce — and it’s making a big splash. According to Adweek, the top 500 retailers brought in nearly $6.5 billion from social shopping in 2017.

That’s a big opportunity for retailers. Just as social media leveled the marketing playing field, social commerce is giving brands both big and small a new way to capitalize on their hard-earned social media reach. And retailers are taking notice — a recent report…

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