As ecommerce has grown over the last decade or so, it’s also evolved, changed shape, and spawned numerous offshoots. One of those offshoots of the big ecommerce revolution is social commerce — and it’s making a big splash. According to Adweek, the top 500 retailers brought in nearly $6.5 billion from social shopping in 2017.
That’s a big opportunity for retailers. Just as social media leveled the marketing playing field, social commerce is giving brands both big and small a new way to capitalize on their hard-earned social media reach. And retailers are taking notice — a recent report…
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