Most purchase journeys have too many unnecessary steps in the conversion funnel.

Each one massively increases the chance your potential customers are going to abandon their purchase and leave your store forever.

The problem lies in modern merchants’ reliance on software and tech solutions.

We’re all too concerned with gamifying the process and making sales through cheap tactics instead of solving genuine consumer problems.

We’re overthinking things.

Because the truth is, you only need two things to create a successful online business.

  1. A product that genuinely helps people solve a problem.
  2. A streamlined purchase journey. One that makes it easy to buy and that begins…

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