Imagine: you’re browsing Instagram. You see that a spice and kitchen supply brand you follow has posted a new story. Curious, you check it—they’ve announced a new line of spice blends. After you’ve screenshotted and tapped through some of the tasty-sounding recipes they’ve uploaded to their story, you see a sticker on the last one—shop now, the story says. You tap the sticker and add the spices from the recipes that caught your eye to your cart. 

You just participated in social commerce.

With social distancing measures exposing how important it is to have multiple sales channels, social commerce is more important…

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