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  • Chapters Table of contents (14 chapters)
  • About About this book
  1. Front Matter

    Pages i-xxi

  2. The Historical Development of Social Commerce

    Nina Bürklin, Claudia E. Henninger, Rosy Boardman

    Pages 1-16

  3. Social Media’s Evolution in S-commerce

    Claudia E. Henninger, Nina Bürklin, Christopher J. Parker

    Pages 17-41

  4. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China

    Yao Yao, Rosy Boardman, Delia Vazquez

    Pages 43-58

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