In this article, the definition of Social Commerce is examined. Social commerce is, broadly speaking, the use of social media as a sales platform. Social Commerce is essential to understand within the landscape of today’s digitally-driven world and shifting marketplaces. The following paragraphs define Social Commerce in-depth, analyze its history, discuss its applications, and explore its future.

What is Social Commerce?

Social Commerce is the ability to purchase products from within a social media platform. Traditionally, brands used social media as a tool to direct potential customers to their websites, where they could complete their purchase. However, with the advent of social…

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