The customer’s word is the strongest word in online marketing today. So naturally, mastering social commerce in 2018 will be all about creating a more engaging online shopping experience on social using your customer voice.

Social channels were designed originally for interaction, expression, and, most importantly, to create connections. Today’s most successful eCommerce brands are not seeking just to grab attention on social, but to join the conversation.

To understand the state of play, here are some stats that illustrate the power of social marketing today:

  • As of the end of 2017, there are almost 1 billion active users on Instagram.

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