There is no doubt that social media is incredibly popular right now. Did you know that 74 percent of consumers depend on social networks to help them make purchasing decisions? (According to a study by the digital marketing agency ODM Group) This means there is a tremendous opportunity in social media for brands to reach a wider audience and boost their bottom line.

What is social commerce?

Many companies have been making the most of social media to drive traffic to their sites, but every step it takes for shoppers to finalise their purchases is another opportunity to lose them.

Enter social commerce,…

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