Social commerce is an ecommerce term for the buying and selling activities that take place on social media networks. Social commerce encompasses global and local marketplaces that include large businesses selling products to millions of social media followers to individual buyers and sellers hoping to leverage their nearby networks. Activities can include various aspects of ecommerce from learning about a product through direct messages to sellers to making a mobile payment via a social app.
Examples of social commerce:
- Chat boxes to inquire about products and services
- Groups and forums for buying and selling items
- Electronic payments via social networks
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