Social commerce is the use of networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services. The success of a social commerce campaign is measured by the degree to which consumers interact with the company’s marketing through retweets, likes, and shares.
- Social commerce promotes products and services through networking websites.
- The numbers of retweets, likes, and shares are measures of success for social commerce campaigns.
- Social commerce also seeks to engage online shoppers by offering expert product advice and support.
Social commerce professionals create and post messages and interactive features that promote online…
Continue lendo em https://www.investopedia.com/terms/s/social-commerce.asp
