Social commerce is the use of networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services. The success of a social commerce campaign is measured by the degree to which consumers interact with the company’s marketing through retweets, likes, and shares.

  • Social commerce promotes products and services through networking websites.
  • The numbers of retweets, likes, and shares are measures of success for social commerce campaigns.
  • Social commerce also seeks to engage online shoppers by offering expert product advice and support.

Social commerce professionals create and post messages and interactive features that promote online…

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