The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. The sheer amount of time spent by people, especially younger generations, on social media apps has positioned social commerce as the indisputable market breakout trend for e-commerce in the coming years. Generation Z spends 2-3 times more shopping on social channels than the average consumer, with Instagram and Snapchat taking the lead, while Generation X prefers shopping on Facebook. 

Hubspot defines omni-channel commerce as “the ability to deliver a seamless and consistent experience across channels while factoring in the different devices that…

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