Video: Salesforce study suggests limited social media impact on ecommerce
E-commerce sites are under threat from the rising tide of social commerce transactions. Seamless purchases from Pinterest’s 60 million buyable pins and Instagram’s frictionless sales directly from within the app make it more difficult for e-commerce sites to compete effectively.
Over 550 million people use Facebook’s Marketplace, enabling seamless transactions on the platform — and e-commerce is starting to struggle against the rising tide.
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Menlo Park, CA-based online video editing company Magisto,