Vídeo Shopping: ‘Can you make it to the end?’ – National Autistic Society ad lets viewers experience sensory overload

The National Autistic society has created a film designed to put viewers into the shoes of a young autistic boy to experience the world through his eyes.

Developed alongside Don’t Panic London, ‘Too Much Information’ was produced in collaboration with the autistic community. Asking viewers if they can ‘make it to the end’ the minute-and-a-half long spot raises awareness of what it feels like to experience sensory overload; a key issue for many autistic people.

The creative shows how a seemingly everyday visit to a shopping centre can be overwhelming for someone with autism. It was launched on World Autism Awareness Day…

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