The see-now-want-now mentality is rapidly rewriting retail as we know it. And it is in this very practice that live shopping is firmly rooted in.
Chinese consumers and sellers are way ahead of the trend already. In fact, the live commerce market in the country accounts for more than 10% of the entire e-commerce market.
The evident advantages of livestream shopping have paved the way for the trend to catch on in the West as well.
If you own an eCommerce business, you will feel the need to jump on the live commerce bandwagon sooner or…
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