Everyone loves shopping and chatting; it’s the combination of them, doing both simultaneously that excites people most often. In today’s digital age, while consumers have all that they can ask for — convenience, speed, offers and ease of doing shopping — they still crave for something more, a personal touch that’s evidently lacking.
Conversational commerce is trying to fill that gap.
Retailers know only too well what personalization can do when it comes to attracting and retaining customers. One of the most persuasive ways of drawing customers to shop is artificial intelligence (AI)-powered conversational commerce.
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