- Asendia Insights
- Will your online business make a move into chat commerce?
07 December, 2016
As consumers demand an ever more personalised and attentive shopping experience, some interesting new retail trends are emerging ‒ such as chat commerce.
Chat commerce is a relatively new technological term, but put simply, it refers to brands and retailers who use chatbots or messaging apps to support their customers as they search for products, place orders, and track or return their deliveries. By using these virtual assistants, e-commerce businesses can cement their customer relationships and resolve queries quickly and efficiently,…