Speaking at an event hosted at AfricaCom in Cape Town this week, Clickatell co-founder and CEO, Pieter de Villiers shared his insight into chat commerce and chat banking and how they will forever change the way business is done on the continent. 

Chat commerce and chat banking have revolutionised the way companies are serving their customers. Without having to invest in new architecture, companies are able to meet and engage with their clients on the platforms of their choice. What’s more, with one simple implementation, organisations can boost their customer penetration by a factor of three. For businesses in Africa, this…

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