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Nigerian businesses can be successful and better managed if there is a cost-effective way of handling transactions, reducing purchasing risk by increasing social interaction and personalization of shopping experience through chat commerce.
This was the view of the Chief Commercial Officer, Clickatell, Hannes Van Rensburg who spoke to newsmen in Lagos recently.
Describing Nigeria as a laboratory of ideas, Van Rensburg noted that Clickatell understands emerging markets and has come revolutionize the narrative on chat commerce. He noted that the company has the right digital connections that will enable companies to engage in chat transactions.
He added that the company is…