Nigerian businesses can be successful and better managed, if there is a cost-effective way of handling transactions, reducing purchasing risk by increasing social interaction and personalisation of shopping experience through chat commerce.

This was the view of the chief commercial officer, Clickatell, Hannes Van Rensburg, who spoke to newsmen in Lagos, recently.

Describing Nigeria as a laboratory of ideas, Van Rensburg noted that Clickatell understands emerging markets and has come to revolutionise the narrative on chat commerce. He noted that the company has the right digital connections that will enable companies engage in chat transactions, and is already doing business with banks and…

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